Getting people to concentrate on your brand: Tips from the APG

This event report provides tips from senior marketers on how to attract and maintain consumers' attention on your brand.

How do you get people to concentrate on one thing for more than a minute?

This tough problem has been faced by most marketers over the years.

Classic research from Robert Heathsuggests that "most advertising is processed at very low attention levels, using low involvement processing". But, on the other hand, active engagement remains an important success metric for many ad campaigns. And engagement is essential for markete

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