Gen Z: Redefining authority

Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury

Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority.

Drivers of change in 2019

This article is part of a series of articles on drivers of change in 2019. Read more.

Gen Z are the first generation of true digital natives – the oldest among them were just 12 when the iPhone was launched.

They’ve spent their entire lives online, and as a result, have been more intimately exposed to the failings of the powers-that- be to tackle world issues than any generation preceding them: from political scandals, to #MeToo to climate change; all have contributed to a breakdown in trust towards traditional political and civic institutions...

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