In December 2016, General Electric launched LABracadabra – a do-it-yourself science program for kids that also let the brand experiment with a unique admixture of ecommerce, online video, and voice-activated tech.
The initiative's main objective...
GE conjures up digital brand magic with "LABracadabra"
This event report outlines how General Electric, the industrial conglomerate, tapped Amazon Alexa on a program which encouraged children to undertake scientific investigations at home.
