Future of payments: Admap summary deck

A summary of new thinking and best practice on the future of payments from Admap.
  • The driving force behind the rise of cashless payments is the rise of mobile payment apps, which integrate with an array of online and offline services, in multiple sectors, offering a seamless commerce experience.
  • The ‘platformisation’ of mobile payments disintermediates banks and credit card companies from consumers, so legacy financial brands must find ways to reclaim the customer relationship.
  • There are various ways brands can cater to the cashless consumer, including enhancing mobile capabilities, integrating with payment apps and developing strategic partnerships.
  • Though it’s important to have an inclusive payment strategy that does not exclude particular groups...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands