From on-device to out-of-home: Measuring the whole picture of campaign effectiveness for Google

On Device Research, a research company, launched a campaign in the UK to raise brand consideration of the new Google Pixel 2.0 handset, alongside broader awareness and purchase intent driving goals.

Project summary

The cross-platform reality that both consumers and marketers exist in simultaneously creates a world of exciting targeting opportunities along with a whole host of measurement challenges. By deploying geo-location data alongside digital...

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