Fox Cricket: Monty – The world's first AI predictive commentator

Australian pay TV brand Foxtel created a truly game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free.

Campaign details

Brand: Fox CricketBrand owner: FoxtelLead agency: Mindshare AustraliaCountry: AustraliaIndustries: TV channels, services, programmesMedia channels:Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display,...