Four rules for achieving brand success in the digital age

Offers four rules to help your brand become associated with a category or need state and succeed in an age when machines, such as Alexa, are making purchase decisions.

Brand Loyalty in the Digital Age

This article is part of a series of articles on building brand loyalty in the digital age. Read more.

It's 1997 and I'm sitting in a small financial publisher's premises out in the sticks, watching a colleague tinker wit

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