Four obstacles podcasting must tackle to take its seat at media’s top table

Tom Webster

Highlights four key obstacles in podcasting, derived from findings of the flagship study of consumer media and technology habits by Edison Research.

Audio: Prospering in the ever-present medium

This article is part of a series of articles on audio – prospering in the ever-present medium.Read more.

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  • Podcast consumption continues to rise, with 32% of Americans aged 12 or over having listened...

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