Four best practices of truly creative companies

This event report provides an insight into the best practices pursued by creative companies, based on research from McKinsey, the management consultancy.

"There's not a beeline from being on-stage at the Cannes Lions – and winning awards – and financial performance," Jason Heller, Partner/Global Lead Digital Marketing Operations & Technology at McKinsey & Co., advised an audience at the 2017 Cannes Lions International Festival of Creativity.

Jason Heller, Partner/Global Lead Digital Marketing Operations & Technology, McKinsey & Co.

But, he proposed, "there are certain business practices that are different" about those enterprises which are high achievers in the fields of creativity and innovation. And such companies, he offered, outperform their peers in terms of financial results and innovation.

Those...

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