Flanders Fields 14-18: The Mud Soldier

Flanders Fields used a social-by-design idea, amplified through effective paid social tactics, to reverse falling visits to the Flemish WWI battlefields.

Campaign details

Brand: Flanders Fields 14-18Brand owner: Visit FlandersLead agency: Ogilvy SocialLabCountry: Europe, North America, AustraliaIndustries: Destinations and locationsMedia channels:Events & experiential, Livestreaming, Online video, Public...

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