Country: United Kingdom
Although an iconic boxed chocolate brand, Ferrero Rocher was increasingly seen by consumers as a habitual Christmas gift. To add to the challenge, research showed preferences were shifting towards their main competitor, Lindt Lindor Truffles – whereas in reality, Ferrero Rocher performed better in blind taste tests.
Consumers had forgotten what it was about the product that was different: a combination of delicious layers that provide a unique taste experience.
Our task was to get the brand back on consumers' radars as an indulgent and luxurious choice, all year round. We needed them to rediscover the taste of Ferrero Rocher and, in doing so, reignite their love and respect for the brand. Our solution was to create a brand event that would delight visitors, while fuelling a powerful and wide-reaching integrated campaign.