Extra Gum: Unwrapping a love story

Extra Gum accelerated its growth in the US by building emotional equity through a short film.

Campaign details

Brand: Extra Gum Brand owner: Mars Wrigley Lead agency: Energy BBDO Contributing agencies: Starcom, MediaCom Country: United States Industries: Confectionery Media channels: Cinema, Content marketing, Online display, Online video, Packaging & design, Print- general, unspecified, Public relations, Social media, Television, Websites & microsites, Word of mouth, advocacy Over 20 million

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