Exterion Media: Immerse and Engage on the London Underground

Transport for London delivered a game-changing insight into how advertising on the London Underground works through a mixed method approach.

Synopsis

In 2015, Exterion Media were preparing to bid for the London Underground Estate, the world's largest Out-of-Home contract, spanning 8.5 years and worth over £1bn.

They called upon Bournemouth University and COG Research to create a first

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