Why advertisers need to keep spending in a recession – and other effectiveness insights from Analytic Partners

Brands that cut their marketing budgets during a recession leave themselves at a long-term disadvantage, according to research by Analytic Partners, the data and analytic solutions provider.

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Advertisers often repeat a strategic error whenever a recession, or simply the threat of one, arises.

“We cut media budgets. And that's a mistake. What we've seen is that it's really important...