What next for e-commerce? Insights from Zalando, Ahold Delhaize, Crate & Barrel

This article explores how retailers in the US and Europe are adapting to the widespread adoption of e-commerce.

At a business level, the main story of the pandemic has accelerated the adoption of digital services, not least in retail. What, for some firms, was initially a reactionary measure to get through the jolts of lockdown has now solidified into a necessity as the winter months stretch out ahead of us with a vaccine too far away to bet on. However, the shift has led to a reappraisal of what a business must be able to do in order to survive, and these qualities are not just about warehouse and delivery capacity.

During a recent webinar as part of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands