What brands can learn from Tesco’s turnaround

Looks at how supermarket Tesco returned to profit after recording the largest ever loss by a UK retailer (£6.4 billion) in 2014/15.

For an FMCG marketer, “the reach, the touch and the frequency of the Tesco brand is nothing short of jaw dropping”, according to CEO Dave Lewis. With 49 million weekly transactions and 19 million people signed up to its Clubcard loyalty scheme, Tesco...

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