At a glance

Vudu, Walmart’s video-on-demand platform, has the goal of achieving broad reach by attracting families in America’s heartlands.

Why it matters

Competition for eyeballs is intense in the streaming category, with established players like Netflix and Hulu being joined by enterprises like Apple, Disney and WarnerMedia. A proliferation of services, however, means that consumers will have to pick between the growing number of paid-for services.

Takeaways

  • As an ad-supported streaming platform, Vudu has the potential to achieve a scale that may extend beyond subscription-based properties.
  • Through licensing and creating content, Vudu is seeking to offer material for early childhood, kids, family co-viewing and for parents.
  • By targeting its ads based on granular data from Walmart, Vudu can potentially track the impact of its messaging through to ecommerce and physical purchases.