Three ways for brands to reach Indian Americans in a nuanced, relevant way

Stephen Whiteside

Datawrkz, a digital-media planning and buying shop, has identified several ways that brands can enhance their marketing efforts targeted at Indian Americans.

Marketers interested in reaching Indian Americans must acknowledge the enormous diversity within this audience, instead of relying on one-size-fits all thinking.

“Agencies and brands tend to think of the Asian and Indian space in the US as being monolithic....

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