The give and take of martech pose “existential crisis” for American marketers

The Association of National Advertisers, the industry body, is urging marketers to make responsible use of the technology now at their disposal.

American marketing is facing “an existential crisis,” according to the board of directors of the Association of National Advertisers (ANA).

“They have substantial concerns about the way that we are managing our martech investments and use of data,” Bob...

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