Seventy percent of advertising campaigns fail to generate meaningful ROI

Stephen Whiteside

Seven in ten advertising campaigns generate a return on investment (ROI) that is less than less than £2 in revenue for every £1 spent, calling their profitability into question.

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Seventy percent of advertising campaigns generate a return on investment (ROI) that calls their profitability into question.

That finding came from a study incorporating 343 campaigns, collectively...

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