Mobile commerce expands while social experiences slower growth

Mobile commerce is growing at a faster pace than its social counterpart for a variety of reasons, according to analysis by research firm Mintel.

Mobile is slated to deliver between 40–45% of all US e-commerce purchases by 2024, according to analysis from market research firm Mintel.

By contrast, just 7% of e-commerce purchases by 2025 will come from social commerce. These findings were published in Mintel’s “Mobile Retailing – US 2023 and US Social Commerce 2023 reports.”

The success of mobile commerce is traced back to its convenience and heavy usage among younger consumers. Slower growth in the social commerce space, by contrast, was attributed to factors like data security worries and a lack of user confidence in this retail environment – but Mintel...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands