Keeping travel alive in APAC: Three brands getting it right

Sojern’s Katy Gallagher outlines silver linings for the travel sector in APAC as the measures to contain the COVID-19 pandemic progress.

Why it matters

The travel industry has been hardest hit by the COVID-19 pandemic but that doesn’t mean that travel brands are completely out of the game just yet. Creative communications and marketing executions are playing their part in helping retain share of mind with waiting consumers.


  • Travel advertisers need to keep consumers engaged with what is happening at the destination – so they can then recreate that once they come out of the circuit breaker.
  • Brands must understand how to make the brand sexy while using hygiene as the number one forefront of their messaging.
  • Know what your...

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