Insights from over 530 campaigns determine impact of podcast advertising

Podsights, a New York-based attribution company, undertook a study of 532 podcast campaigns to gain an insight into the results of these advertising efforts.

“For years, we've had our clients advertise in podcasts,” reports Marshall Williams, chief executive of audio-focused agency Ad Results Media.

The Houston, Texas-based shop, in fact, has worked on podcast campaigns for advertisers such as brewer Molson...