Watch the related session from the Cannes Lions festival here.
Advertising creative, long seen as more art than science, is getting a data-driven makeover.
This new, statistically-validated approach to crafting the best TV spot, pre-roll video or print ad is possible thanks to an emerging breed of artificial intelligence (AI) software. Such automated tools analyze the content of ads – say, logo placement, music use and diverse representation in casting – and help brands delineate the granular features of their communications output.
“In the last couple years, there's been a tremendous amount of progress in computer vision technology,...