How Agritecture uses marketing tools to support purpose-driven urban farming

Agritecture is a consultancy, content provider and community-building organization that focuses on urban farming, and has leaned on many traditional marketing strategies to build its brand.

Agritecture is an organization that is focused on reviving the art and science of urban farming.

Henry Gordon-Smith, founder/managing director of the Brooklyn, New York-based enterprise, first launched a blog under the Agritecture name in 2011, due to...