When a brand’s tagline enters the popular vernacular, you know it’s a winner.
Over the past 20 years, “Should’ve gone to Specsavers” has become such a cultural meme, as well as being the source of a rich seam of ideas for the optical retail chain that shows no signs of being exhausted any time soon.
There was a moment recently, however, when that might have changed. Specsavers’ ads were suspended during the pandemic – telling people to go to a store when government advice was to remain at home was not a good idea – and the installation of Peter...