How PepsiCo’s new knowledge platform became a crisis-management tool during COVID-19
Geoffrey Precourt
PepsiCo, the food and beverage giant, saw the true impact of building out a holistic insights platform as COVID-19 upended nearly every category in which it operates.
Why it matters
The rapid changes in consumer behavior that result from the COVID-19 pandemic mean that accessing the latest insights is essential for researchers and marketers. In large organizations, that task can often be complicated by decentralized...
