How NPR is using podcasts to achieve cultural (and digital) relevance

National Public Radio (NPR), the media organization, is using podcasts as a means to keep up with major trends which are taking root among its audience.

Michael Smith, the CMO of National Public Radio (NPR), is clear about the audience-engagement problems for broadcasters and publishers at a time of profound disruption.

“The two biggest challenges facing everyone in the media industry today are the changing ways people consume content and how audiences are getting so much more diverse,” Smith told at a Podcast Upfront audience at an event held by the Interactive Adv

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