Holistic measurement and the importance of verification

A Double Verify webinar launching a global insights report delved into how digital spends can be validated across channels in a rapidly evolving landscape.

Advertising is a crucial link between publishers and customers, driving effective value exchange between them while supporting a free and open internet. But how does it stand up to the pressure of validating digital spends across channels in a rapidly evolving landscape? A recent Double Verify (DV) webinar that released the company’s annual Global Insights Report 2023 dealt with this aspect, among others.

The webinar was presented by Collette Spagnolo, VP for Marketing Analytics at Double Verify; Steve Mougis, Double Verify’s Chief Revenue Officer; and Dominic Barnard, Head of Programmatic, APAC, GroupM Nexus.

Spagnolo presented the report while stating DV’s...

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