Henkel’s route to faster, better – and cheaper – innovation

Looks at how Henkel created a “structural capability” that enables it to efficiently feed its innovation pipeline.

Faster, better, cheaper. It’s often said of research that clients have to choose which two of those three they want because it’s simply not possible to have all three. But Maren Jekel, director global market research/laundry & home care at Henkel

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