COVID-19 offers insurance brands an opportunity to rethink how they market to consumers in Asia

Asia’s insurance industry has found silver linings amid the COVID-19 pandemic with health becoming top of mind for consumers.

Why it matters

Thanks to COVID-19, insurance is moving from a grudge purchase into a nudge purchase, as consumers seek protection from an uncertain future. But that doesn’t mean that insurance marketers can stick with traditional ways of communication, as broader c