Advertisers are failing in portrayals of Black women ‒ and need to embrace intersectionality

Research by the Geena Davis Institute on Gender in Media and Cannes Lions found that brands are failing to represent numerous communities, and especially Black women, in adequate ways in their ads.

Why it matters

The marketing industry is coming under heightened scrutiny to address its failings when it comes to the representation of different consumer groups. While brands and agencies have long talked about addressing this issue, now is the time for action.