Eurosport Player: Beating the odds to deliver a digital-first Winter Olympics

Sports broadcaster Eurosport used targeted digital and social ads to increase subscribers across Europe during the 2018 Winter Olympics.

Campaign details

Brand: Eurosport Player Brand owner: Discovery Communications Lead agency: MullenLowe MediaHub Contributing agencies: Initiative, IUM, UM, McCann Country: Europe Industries: TV channels, services, programmes Media channels:Content marketing 5 - 10 million

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