Bodyform/Libresse: #bloodnormal

Bodyform, the feminine hygiene brand, used a digital film to break taboos and connect with women globally.

Campaign details

Advertiser: Essity Brand: Bodyform/Libresse Agency: AMV BBDO London Country: Global

Objectives

"This is what happens when whores and pimps become marketers."

This is the story of what happens when you decide to break toxic taboos related

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