Emirates NBD: While You Wait...

Money remittance service DirectRemit turned YouTube pre-roll ads into effective marketing messages to attract more users in the United Arab Emirates.

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDLead agency: FP7 McCann DubaiCountry: United Arab EmiratesIndustries: BanksMedia channels: Email marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

DirectRemit is a money remittance...

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