Campaign details

Brand: Emirates NBD
Brand owner: Emirates NBD
Lead agency: FP7 McCann Dubai
Country: United Arab Emirates
Industries: Banks
Media channels: Email marketing, Online video, Social media
Budget: Up to 500k

Executive summary

DirectRemit is a money remittance solution from Emirates NBD, one of the leading banks in UAE, that offers transfers in 60 seconds or less, for free, at the best rates, from the convenience of a smartphone or a personal computer to many countries around the world.

But, with exchange houses starting to offer online solutions and banks starting to offer instant transfers too, we needed to show the advantages of DirectRemit.

Our digitally-connected audience spend a lot of time watching pointless social video content and hate the social pre-roll video ads that come between them and the content they can’t wait to watch.