Elevit: The First Hello

Mark Bowling, Mimi Lu, Alisha Kmetz and Joanna Shih

Pre-natal multivitamin brand Elevit increased sales to expectant parents with emotional video content and targeted digital ads.

Campaign details

Brand: ElevitBrand owner: BayerLead agency: PHD ChinaContributing agencies: J. Walter Thompson ShanghaiCountry: ChinaIndustries: Non-prescription, OTC productsMedia channels: Content marketing, Online display, Online video, Programmatic...

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