Dubai Properties: 1/JBR – It's not for everyone

Real-estate developer Dubai Properties used a multichannel approach aimed at alienating flashy customers to sell apartments in its new Jumeirah Beach Residences 1/JBR development.

Campaign details

Brand: Dubai Properties Brand owner: Dubai Properties Lead agency: FP7 McCann Dubai Contributing agencies: Magna Global Dubai Country: United Arab Emirates Industries: Property & construction Media channels: Content marketing, Magazines-business, trade, Online video, Outdoor, out-of-home, Social media, Television 3-5 million

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