Brand: DoritosAdvertiser: PepsiCoAgency: AdColony/OMD TurkeyCountry: Turkey
Our new product Doritos Cool & Hot was at first refreshing and then giving a hot sensation. We had to interact with our consumers in order to have them experience the sensations.
Objectives and Strategy
We were inspired by the roller coaster experience in the main commercial to tell the boldness of our product. On mobile platforms, where we meet our target audience heavily, we offered an astonishing experience throughout our specifically created interactive 360 video, in order to have our consumers interact...