This article is part of a series of articles on data ethics. Read more.
Need to know
- Artificial Intelligence (AI) is a game changing technology and has an undeniable impact on ethics, as it introduces a non-human actor to decision making processes
- This has a complex impact on marketing due to the nuances of creativity, persuasion and AI
- Valid concerns around possible negative or unintended impacts of AI and marketing should be explored sooner rather than later
- AI is underpinning more and more marketing activity, contributing many little nudges and moments that influence the world around...