Digital growing pains: How context increasingly matters

Kantar data shows video campaign effectiveness is dependent on tailoring content to suit the context and platform in which it is being consumed.

Smarter video planning

This article is part of a series of articles on smarter video planning. Read more.

Technological and regulatory change is influencing the media landscape faster than ever. Particularly online, where channels, platforms and formats continue to multiply, and measurement is increasingly tricky.