Deutsche Telekom: Sea Hero Quest

Deutsche Telekom, the German mobile operator, used a smartphone game to support research into dementia and improve its brand image.

Campaign details

Brand: Deutsche TelekomBrand owner: Deutsche TelekomLead agency: MediaCom Agentur für Media-Beratung GmbH, Saatchi & SaatchiCountry: GlobalIndustries: Telephone & internet servicesMedia channels: Games & competitions, Mobile & apps, Social media, Word of mouth, advocacy

Executive summary

Deutsche Telekom's belief is that "life is for sharing." Dementia is the single biggest threat to this belief, currently affecting 47.5 million people worldwide.

However, there is no understanding of where dementia comes from, how to stop it, or even how to detect its earliest signs.

Our solution was to create the first mobile...

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