Deutsche Telekom: Sea Hero Quest

Deutsche Telekom, the German mobile operator, used a smartphone game to support research into dementia and improve its brand image.

Campaign details

Brand: Deutsche TelekomBrand owner: Deutsche TelekomLead agency: MediaCom Agentur für Media-Beratung GmbH, Saatchi & SaatchiCountry: GlobalIndustries: Telephone & internet servicesMedia channels:Games & competitions,...

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