Danone India: India Protein Movement – Not just rural, urban India too is protein deficient!

Danone, a multinational food-products corporation, increased awareness of the protein deficiency across India by launching multiple social media campaigns and a protein calculator to help people take the pledge of eating more protein.

Campaign details

Agency: First Partners Brand: Danone India

Situational analysis

Protein not on the table or in the mind; 93% of Indians not aware of their ideal protein requirement

Danone has a global mission to bring health through food to as many people as possible. The company has a strong nutrition portfolio globally. In India, the company's flagship nutrition brand is Protinex, which leads the protein supplementation marke

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