DanoneWave Canada: OIKOS Dream Campaign

OIKOS, the greek yoghurt brand, positioned itself as the dream snack to increase sales and awareness in Canada, France and the UK.

Campaign details

Agency: Publicité TAXI Montréal Inc.Advertiser: DanoneWave CanadaCategory: Sustained Success

Section I — Case Parameters

Business Results Period (Consecutive Months): January 2015 to April 2017Start of Advertising/Communication...