Agency: Publicité TAXI Montréal Inc.Advertiser: DanoneWave CanadaCategory: Sustained Success
Section I — Case Parameters
Business Results Period (Consecutive Months): January 2015 to April 2017Start of Advertising/Communication Effort: January 2015Base Period as a Benchmark: January 2015 to April 2017Geographic Area: Canada (FR + ENG markets)Budget for this effort: $2 – $3 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
OIKOS, the category leader in Greek yogurt since its launch in 2011, was heavily challenged by...