Danner: United Against Abuse

Danner, a women's refuge in Denmark, worked with influencers on social to raise awareness of domestic violence and encourage sufferers to get in touch.

Campaign details

Brand: DannerBrand owner: DannerAgency: MediaComCountry: DenmarkIndustries: Charities & voluntary organisationsMedia channels: Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Danner is a well-known women's refuge in Denmark. Its goal is to raise awareness of the signs of domestic violence and encourage those who suffer (or those who think someone is suffering) to get in touch.

As an NGO, it doesn't have any money for paid advertising. Instead, it teamed up with seven of Denmark's biggest influencers and...

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