Daiwa House Industry: Nameless chores

Daiwa House, a leading house builder in Japan, addressed housework inequality through a combination of home design and a targeted campaign combining surveys, online content and offline events to stimulate a nationwide conversation about "nameless chores".

Campaign details

Brand: Daiwa House Industry Agency: Dentsu Public Relations

Statement of Merit

Though Japan ranks among the world's leading economies, much progress remains to be made in the field of gender equality. One aspect of this is housework inequality, which has a profound, but often-overlooked impact on countless women and households,

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