The Guardian: The Joy of Print

The Guardian, a newspaper brand, increased its print subscriptions in the UK by creating a series of out-of-home posters and tube panels that made a nod to digital detoxing.

Campaign details

Brand: The GuardianLead agency: OLIVER

Campaign Overview

The Guardian sought to boost print subscriptions - an area of publishing that has been in steady decline for years.

How could it combat the rise of digital?

Strategy

Hitting high subscription...

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