Brand: ŠKODA UK Advertiser: Volkswagen Group Agency: Ogilvy UK Country: UK
The campaign for wheel change
ŠKODA, a brand that built bikes before cars, set out to narrow professional cycling's gender gap.
As a physical show of solidarity with the 23 women riding the 2019 Tour de France stages, ŠKODA launched a virtual cycling challenge. It encouraged cyclists and the general public to climb 20 million metres alongside them in just one week in support