ROCKWOOL: The 7 Strengths of Stone – Test Series

Rockwool, a British mineral wool insulation manufacturer, saw unprecedented levels of engagement with its video-based campaign The 7 Strengths of Stone.

Campaign details

Brand: ROCKWOOL Advertiser: ROCKWOOL Agency: True Country: UK

Campaign Overview

Success written in stone

In a highly commoditised market, Rockwool sought to differentiate its rock-based insulation products. It proved the competitiveness and

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