O2: GO

O2, a telecommunications brand, re-engaged audiences with a campaign that increased the number of people downloading and using the O2 Priority app in the UK.

Campaign details

Brand: O2 Advertiser: Telefònica Agency: The Marketing Store Country: UK

Campaign Overview

Get off the sofa, go explore

O2 Priority is an iconic rewards platform, but it needed to drive fresh engagement. The answer was Go, getting people to

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